The iconic mens fashion week is one which is renowned for bringing the very finest brands in the sartorial world together
It’s been 68 years since Brioni kick-started the Mens Fashion Week events that we know today, hosting the first ever mens catwalk show at the Sala Bianca of Palazzo Pitti in 1952. Likely, the return of Brioni to the Pitti Uomo Florence stage last week, in celebration of their 75th Birthday, was not short of trailblazing.
Hosted during the opening day of Pitti, Florence, Brioni captured their Sartorial Heritage though a unique and beautiful installation created by the collaborative genius of Brioni’s design director Norbert Stumpfl and Olivier Saillard. Combining some of the world finest classical music with some of the worlds finest tailoring, the ethos of the Brioni Brand transpired. Set on a dim candle lit backdrop, professional musicians dressed in the details of Brioni Fall/Winter 2020, filled the rooms with Tchaikovsky variations.
‘It is an honor for Pitti Immagine to host Brioni’s 75th anniversary celebrations’, says Raffaello Napoleone, CEO of Pitti Immagine. ‘Florence played an important role in the history of this prestigious brand having Brioni held here the first ever men's fashion show in 1952. This special event, with Olivier Saillard as exceptional curator, will be a tribute to the heritage of Brioni, which continues to be a reference in menswear.’
Brioni’s fall/winter 2020 collection stands for two objections; evolution and continuity. Staying true to its deep roots within hand crafted tailoring, nonchalance and masculinity, they have carefully captured the Brioni man as one who want to wear their success but not have it wear them. Finely tailored, accurately detailed pieces catering to every moment of a man’s life, from business to leisure, with the use of luxurious materials such as cashmere, silk reps, baby alpaca, jacquard silk, barathea in an amalgamation of warm neutrals, earthy browns, creams and tobacco.
This musical exploration of fashion was a beautiful way to capture the heart of Brioni in a place which holds deep history for the brand. Beautiful clothes, for those who wish to listen.