Union 22 Ltd is the controller and responsible for your personal data (collectively referred to as "COMPANY", "we", "us" or "our" in this privacy notice).

    We have appointed a data protection officer (DPO) who is responsible for questions in relation to this privacy notice. If you have any queries about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below:

    You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the opportunity to deal with your query before you approach the ICO so please contact us in the first instance.


    In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

    General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

    The data we collect about you

      Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

      We may collect, use, store and transfer different kinds of personal data about you, such as the following:

      Identity Data including first name, maiden name, last name, username or similar identifier, title, date of birth and gender.

      Contact Data including billing address, delivery address, email address and telephone numbers.

      Financial Data including bank account and payment card details.

      Transaction Data including details about payments to and from you and other details of products and services you have purchased from us.

      Technical Data including internet protocol (IP) address, your login data, browser type and version, location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

      Profile Data including your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

      Usage Data including information about how you use our website, products and services.

      Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.

      If you fail to provide personal data

      Where we need to collect personal data to fulfil the terms of the contract we have with you or by law and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

      How is your personal data collected?

        We use different methods to collect data from and about you including through:

        Direct interactions. You may give us by completing forms or by corresponding with us by post, phone, email or other means. This includes personal data you provide when you:

        • apply for our products or services;
        • create an account on our website;
        • subscribe to our service or publications;
        • request marketing to be sent to you;
        • enter a competition, promotion or survey; or
        • give us some feedback.

        Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data. We collect this personal data by using cookies, and other similar technologies.

        Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

        • analytics providers such as Google;
        • advertising networks such as Adwords, Facebook based outside the EU; and
        • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Shopify, PayPal, Stripe, Mailchimp based outside the EU.

        How we use your personal data

          Most commonly, we will use your personal data in the following circumstances:

          • Where we need to perform the contract, we are about to enter into or have entered into with you.
          • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
          • Where we need to comply with a legal or regulatory obligation.

          Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us.

          Purposes for which we will use your personal data

          Beneath is a description of all the ways in which we plan to use your personal data, and which of the legal bases we rely on to do so.

          Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.


          Type of data

          Lawful basis for processing including basis of legitimate interest

          To register you as a new customer

          (a) Identity

          (b) Contact

          Performance of a contract with you

          To process and deliver your order including:

          (a) Manage payments, fees and charges

          (b) Collect and recover money owed to us

          (a) Identity

          (b) Contact

          (c) Financial

          (d) Transaction

          (e) Marketing and Communications

          (a) Performance of a contract with you

          (b) Necessary for our legitimate interests (to recover debts due to us)

          To manage our relationship with you which will include:

          (a) Notifying you about changes to our terms or privacy policy

          (b) Asking you to leave a review or take a survey

          (a) Identity

          (b) Contact

          (c) Profile

          (d) Marketing and Communications

          (a) Performance of a contract with you

          (b) Necessary to comply with a legal obligation

          (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

          To enable you to partake in a prize draw, competition or complete a survey

          (a) Identity

          (b) Contact

          (c) Profile

          (d) Usage

          (e) Marketing and Communications

          (a) Performance of a contract with you

          (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

          To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

          (a) Identity

          (b) Contact

          (c) Technical

          (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

          (b) Necessary to comply with a legal obligation

          To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

          (a) Identity

          (b) Contact

          (c) Profile

          (d) Usage

          (e) Marketing and Communications

          (f) Technical

          Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

          To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

          (a) Technical

          (b) Usage

          Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

          To make suggestions and recommendations to you about goods or services that may be of interest to you

          (a) Identity

          (b) Contact

          (c) Technical

          (d) Usage

          (e) Profile

          Necessary for our legitimate interests (to develop our products/services and grow our business)


          Data retention

            How long will you use my personal data for?

            We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

            To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

            In some circumstances you can ask us to delete your data by a request for erasure.

            In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

            Your legal rights

              Under certain circumstances, you have rights under data protection laws in relation to your personal data. Such as the following;

              • Request access to your personal data.
              • Request correction of your personal data.
              • Request erasure of your personal data.
              • Object to processing of your personal data.
              • Request restriction of processing your personal data.
              • Request transfer of your personal data.
              • Right to withdraw consent.

              If you wish to exercise any of the rights set out above, please contact us to discuss further.

              Union 22 Mobile Terms of Service

              Last Updated: June 26, 2023

              Union 22 ("We", "Us", "Our") takes the privacy and data protection of our users seriously. This Mobile Terms of Service is intended to inform you about how we handle and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and Data Protection Act 2018 (DPA 2018).

              1. Our Program

              Our program involves the sending of SMS for marketing purposes. We will use your mobile phone number, which we collect at the point of your opting in, for the purposes of sending promotional communications via SMS. You will only receive these communications if you have explicitly opted in, and you may opt-out at any time.

              2. SMS Abandoned Cart

              Our website uses technologies such as cookies and plugins to identify when a shopping cart has been abandoned. If you have opted in to receive our SMS communications and you leave items in your cart, we may send you an SMS notification about these items. Our use of these technologies is described in detail in our Cookie Policy.

              3. Third-Party Data Sharing

              Your privacy is paramount to us. We assure you that we do not sell or share your personal data collected through SMS opt-in with nonaffiliated third parties for their marketing purposes. Any data sharing that occurs is strictly limited to subsidiaries, affiliates, and service providers who provide services on our behalf.

              4. Location Tracking and Location-Based Services

              If you have consented, we may collect location data for the purposes of providing location-based services. This will only occur with your explicit consent, and you may withdraw consent at any time. The method and purpose of collecting such data will be fully described at the point of collection.

              5. Access to Privacy Policy

              Our Privacy Policy is accessible from all points of data collection, including but not limited to our website, signup forms, and app. This policy provides a more detailed description of our practices concerning data protection and privacy.

              6. Changes to Terms of Service

              We may update these Mobile Terms of Service from time to time. We will notify you of any changes by posting the new Terms of Service on this page. Changes will become effective from the date they are posted.

              7. Contact Us

              For any questions regarding this Mobile Terms of Service or our privacy practices, please contact us at:

              Union 22, 23 Victoria Street, Liverpool, L1 6BD., 0151 236 5777.

              Please note that we cannot provide legal advice. It is recommended that you consult with your legal counsel for any queries regarding compliance with the GDPR, DPA 2018, and any other relevant data protection regulations.

              By using our services, you agree to the terms laid out in this Mobile Terms of Service.