We think that a really good shopping experience is down to much more than just products shoved in a room. That’s why, when we set out to establish Union 22, we wanted to build a boutique that was every bit as stylish as the clothes we were going to stock. That meant not only putting the time into finding the perfect central location in the heart of our favourite city, Liverpool, but making sure our store interior looked every bit the part too.
So when we heard that we were one of the finalists in the Best Store Design category at the Drapers Independent Awards, you can imagine we were pretty chuffed. Hosts of the awards, Drapers Magazine know their stuff. They’re the number one authority on fashion retail and their awards attract some pretty stiff competition from the best independent retailers in the country.
One of the trickier categories at the awards, stores that make the cut for Best Store Design need to be visually creative, innovative, and stand out from their competitors, so making the finals is a huge pat on the back for us.
The winners are going to be announced at a black-tie gala (time for a new Corneliani, I think) in London on the 13th of September. Cross your fingers for us and, if you can’t wait ‘till September, why don’t you pop into the store yourself and let us know if you think it makes the grade?
Click here for directions to our store or get a sneak peek of below.